FullSpec helps businesses pull their brand, website, and ongoing marketing into one clean system. We handle brand rebuilds, Squarespace websites, website management, marketing assets, email/SMS campaigns, audits, and the behind-the-scenes structure that keeps everything consistent.

Nope. A logo is one piece of the system, not the whole thing. We can design or clean up a logo, but our real focus is building the brand around it — colors, fonts, messaging, website structure, templates, and the rules that keep everything from going rogue.

A brand rebuild is for businesses that already exist but feel inconsistent, outdated, or pieced together. We look at what you have, keep what’s working, clean up what’s not, and rebuild the system so your brand looks intentional across your website, marketing, signage, packaging, and customer-facing materials.

Yes. We build clean, easy-to-use Squarespace websites with strong branding, clear messaging, mobile-friendly layouts, basic SEO structure, and a better customer experience. The goal is not just “new website.” The goal is a website that makes sense and supports the business.

For select website projects, we can build the site first without a large upfront website build fee. Once the site is approved and ready to launch, you choose either ongoing monthly website management or a one-time handoff.

Yes. Website management is for businesses that do not want their site slowly becoming outdated, off-brand, or ignored. We handle updates, content changes, new sections, campaign support, basic SEO upkeep, and brand consistency so the site stays sharp after launch.

Ongoing support can include website updates, email campaigns, SMS campaigns, promotional graphics, banners, menus, product catalogs, flyers, screens, blog content, content calendars, and other marketing assets. Basically: the stuff that needs to happen every month but nobody on the team has time to keep consistent.

We do not operate as a full social media management agency. We can help with content calendars, campaign direction, brand messaging, and content ideas, but we do not focus on daily posting or community management.

A FullSpec audit is a detailed review of your brand, website, user experience, messaging, SEO basics, and marketing system. You get a clear report showing what’s working, what’s not, and what to fix first. You can use the roadmap yourself or hire us to help execute it.

Yes. FullSpec is not cannabis-only. We work with businesses that need stronger branding, better websites, clearer marketing, and more consistent systems. Our background includes retail, hospitality, cannabis, consumer brands, startups, and multi-location businesses.

It depends on what you need. Some businesses start with a consult or audit. Others need a full brand and website rebuild. Website management plans typically depend on how often you need updates and support. The easiest first step is a consult so we can point you toward the right level of help.

You don’t have to know before reaching out. Tell us what you have, what’s working, and what’s driving you nuts. We’ll help you figure out whether you need a quick consult, a full audit, a brand rebuild, a website rebuild, or ongoing management.